If you are a business owner, chances are you have a marketing strategy. You have established goals for each of your individual marketing tactics, including content marketing. And you have created a step by step plan to achieve those goals.
Your marketing strategy likely also has a plan for testing and tracking the success of your goals. Finally, if you’ve been in business for some time then your marketing tactics overlap and you plan how to maximize each new tactic by integrating it with the others.
For example, you may integrate your content marketing efforts with your Facebook strategy by posting teasers and links on Facebook to newly published content on your website. As Pinterest continues to grow in popularity you may be looking at how you can capitalize on this social trend. Before you join