blogging tips for beginners  When you decide to start a website, you not only have to think about how you want to design it, but also how are you going to market it.  Marketing is the key in all business, online or offline, and will be a foundation to your success.  Taking the necessary steps to get your website noticed on the search engines is not a complex process, but it does take some time and effort.

The very first thing you can do is to start a blog.  Blogging is an excellent way to start bringing traffic into your website.  Let people know why you started a site, and what you intend to do with it.  How are you going to help people and be any different than the next guy?  Blog posts that contain keyword-rich content will help your site rank higher in the search engines,

although it may take some time for this to happen.  Get your voice out there and be consistent.

  • Write with your audience in mind – What is it that your target market wants to read about?  How are you able to solve their problems with your site or product?
  • Engage your reader by asking them questions – The simple way to know what your readers want is to ask them.  Make them want to leave comments and suggestions regarding your content.  Once your audience feels like they can engage with you, trust begins to form and a solid relationship can be created.
  • Clear, concise headlines – Make sure your readers know what your content is all about.  Having a headline that centers on an issue the reader wants to know about will draw them in and make them want to know more from you. 
  • Call to action – Once you’ve wrote your epic content, make sure there is a call to action following the blog post.   You can offer them something in return for signing up on your email list.  This can be a free report, e-book, or set of articles that help them solve a problem.
  • Social networking –Social media is such a big part of online marketing in today’s world.  If you want your website to get noticed you must become a part of a social community.  You will be able to expand your readership, and gain a larger following.  The reach that social media has is vast.  This is not something you want to pass up when trying to build your business.
  • SEO – Optimize your website with keyword rich content.  This can allow your ranking to be higher within the search engines.  SEO is not something that can be learned overnight.   It will take some time, effort, and patience on your part but it can be a helpful technique in getting your website noticed.

No matter what way you choose to market your site, just make sure put your audience at the forefront of everything you do. They have chosen you as a valuable source of information by even coming to your site and reading your content.   Your audience definitely plays a factor in how you should market yourself and your site.  Be transparent and unique in your delivery and you will be sure to build lifelong relationships with people that like and trust you. 

5 Tips to Help Mom Entrepreneurs With Time Management

time-management Managing a home based business is becoming more and more popular with the increase in number of mom entrepreneurs.   However, working from home is not as easy as it seems.  Some moms find it hard to manage their time and run a business.  Knowing that at the end of day you spent your day productively is something that mom entrepreneurs ask themselves all the time. Are you a work at home mom?  How do you manage your time?

As the saying goes “Time is Money”. Therefore, we should value our time to make sure that we will not have any regrets later on. We need to budget our time and we need to spend it wisely.

1. Start the day with a plan. Usually moms get up before other family members to plan their day. Spend some minutes to come up with activities for the day then list them down on a piece of paper in priority of what needs to get done first. I usually try to think about things the night before, so when I start my day I know what needs to be done.

2. Organize your workplace. Mom entrepreneurs do have their own workplaces and these should be kept organized. Make sure that your office is not a mess because if it is, you will not be able to concentrate on your work. Instead of working, you would be distracted by the dirt scattered around, and when you need to find that specific paper it’s hard to find.  I personally have an issue with this one.  My desk has stuff all over it and it’s very frustrating to me.  I do try every weekend to clean it up, so I can start my week off organized, but by the middle of the week there is just stuff everywhere.

3. Don’t spend much time on reading emails or checking your Facebook account. These are among the distractions that must be avoided. If you are working, make sure not to open your email or Facebook account as these will just eat much of your time. Rather, concentrate on your mom on laptop work and perhaps, if you are finished early, you can then check your email. Again another issue I have.  I actually know moms that do not open email or Facebook, and actually have a scheduled time in their day that they get back to their emails.  Try it and see if this works for you.

4. Schedule everything that needs to be done in your day. Since you are a work at home mom, there are other things like preparing dinner, laundry, homework time and so on. Make sure to set a schedule for these tasks. You can do them before starting your work, or you can do them on your break.

5. Stay positive. As a mom entrepreneurs there are days that just don’t work out.  You get a phone call from school or a call from a frantic client.  

Don’t let it derail you from what you need to get done. Always look at things positively and your day will end up with great results.

Along with these 5 tips, your self-discipline also plays a huge role.  If you are not disciplined or motivated you will fail.

How to Integrate Pinterest into Your Marketing Strategy

pinterest for business If you are a business owner, chances are you have a marketing strategy. You have established goals for each of your individual marketing tactics, including content marketing. And you have created a step by step plan to achieve those goals.

Your marketing strategy likely also has a plan for testing and tracking the success of your goals. Finally, if you’ve been in business for some time then your marketing tactics overlap and you plan how to maximize each new tactic by integrating it with the others.

For example, you may integrate your content marketing efforts with your Facebook strategy by posting teasers and links on Facebook to newly published content on your website. As Pinterest continues to grow in popularity you may be looking at how you can capitalize on this social trend. Before you join