If you are a business owner, chances are you have a marketing strategy. You have established goals for each of your individual marketing tactics, including content marketing. And you have created a step by step plan to achieve those goals.
Your marketing strategy likely also has a plan for testing and tracking the success of your goals. Finally, if you’ve been in business for some time then your marketing tactics overlap and you plan how to maximize each new tactic by integrating it with the others.
For example, you may integrate your content marketing efforts with your Facebook strategy by posting teasers and links on Facebook to newly published content on your website. As Pinterest continues to grow in popularity you may be looking at how you can capitalize on this social trend. Before you join
Managing your business, your family and your social media can be tricky, but here are 3 easy steps to consider to “be social.”
Set up 3 tweet updates to go out during high traffic times. Those times are usually 9am, 12pm, and 5pm when people are usually checking their Twitter account.
2 Facebook Updates
Post consistently and throughout the day. You don’t want to over post and become annoying or a spammer, but you want to make sure that your audience sees your posts. You can manage this with scheduled posts by using Hootsuite or PostPlanner.
Keep your posts interesting with photos, links, a call to action message. Varying up different multimedia content for your Facebook posts will keep your audience engaged.
1 Blog Post
Are you an impulsive blogger or do you plan your blogs posts? You need to “blog smarter” by planning your next week’s blogs by Darren Rowse, ProBlogger.
I know that people have a hard time blogging because they can’t always think of things to write about. But there are different options to find great content:
It seems like the social media world is constantly changing and if you don’t stay up with it you can soon be left behind. Knowledge is power and staying on top of the new and upcoming things when it comes to social media will only help make your business grow.
So here are 3 free ebooks that I found for you to help you in your social media endeavor:
The Hubspot team, has created this 20-page eBook all about time management and social media. Now that you’re online and networking, learn how to optimize your social media efforts without spending hours online.
Find answers to questions like “what should I monitor and how?” Learn about tools that help you organize your social networking efforts and track them effectively.
This 34-page eBook by the generous and talented folks at Hubspot will help you toimprove and increase your brand’s presence on different social media networks including Twitter and Facebook. To download the eBook, you will have to provide your details and be a part of their email list. A very small price to pay for all the goodness that Hubspot offers business owners.
Debbie Weil is the authority in the world of business blogging and in this eBook she draws upon the experience of 32 other experts, including Seth Godin, David Meerman Scott, Guy Kawasaki and others to understand how and why a blog is actually a social media hub. The eBook is basically a compilation of what these experts had to say on the topic.
Why I find this eBook useful is that it helps a small business to understand why you need both a blog and a social media presence and how to use both effectively.
What social media ebooks or tools would you like to suggest?